Natural and Lab Grown Diamonds coexist here.

Discover the beauty of diamonds with our collection that features both natural and lab grown stones. We combine the best of nature and technology so you can enjoy the best of both worlds.

Our Jewelry Advisors will match you with the perfect stone that tells your story beautifully. Let's begin with the desired shape and then go to our Diamond Vault and explore millions of stones.

Contemporary. Classic. Curated.

The Shape of Things to Come.

Personality and character shine through with stone shape.

A True Classic

Round Brilliant

The shape and cut that couples turn to again and again to symbolize their love and commitment. The timeless brilliance of our Round Brilliant diamonds are perfectly cut to reflect light in every direction, creating a bright, sparkle that endures.

Be Brilliant with our Rounds

Modern Elegance

Oval Cut

An elegant shape that flatters every hand. Oval Cut diamonds appear larger than their carat weight. Delicate and sophisticated, this shape has become a contemporary classic.

See our Ovals

Tailored understatement

Emerald Cut

Our Emerald Cut diamonds make a clear and confident statement. The subdued step-cut facets and sleek lines, create a "hall of mirrors" effect that exudes quiet sophistication.

Engage with Emerald Cuts

pre-Art Deco

Asscher Cut

Discover the geometric precision of the classical Asscher Cut, also known as a square-cut emerald. Characterized by its octagonal shape and symmetrical steps, this cut radiates historical elegance.

Discover the Asscher

charming romance

Cushion Cut

Immerse yourself in the plush elegance of our Cushion Cut diamonds. With rounded corners and a pillow-like appearance, these diamonds offer a perfect blend of classic charm and modern romance.

Browse our Cushions

Standout individuality

Pear Cut

Celebrate your unique love story with this teardrop-shaped cut. The Pear Cut combines the brilliance of a round diamond with a touch of sophistication, creating a symbol of individuality and grace.

Peruse the Pear Cut

high drama

Marquise Cut

Marquise Cut diamonds have a distinctive elongated shape that flatters the hand and reflects a strong personality. Visually dramatic, this shape symbolizes a love unlike any other.

Meet The Marquise
  • Cut

    Optimal facet angles yield the greatest light performance. That's sparkle and scintillation and it's our highest priority.

  • Color

    From pure colorless to stones with a touch of warmth... our stones are graded from D-K with most falling in the F-G category.

  • Clarity

    Clarity describes the internal transparency of a diamond. During the growth of any diamond, tiny particles become embedded in the carbon and their visibility to the naked eye impacts price.

  • Carat

    This is the physical weight of the stone measured by a finely calibrated diamond scale. We strive for diamonds that look bigger than their weight.

Let the fun begin.

Start with the shape you love and then dial in the details: a narrow range of carat weights and clarity. Next color... D graded diamonds are white and bright. If you prefer some warmth to your stone, choose J-K. The large majority of diamonds on the market fall in the F-G zone.

View the videos and be amazed by the play of light.

Take your time to appreciate eah diamond's unique characteristics.

Questions? That's what we're here for. Reach out with the button below.

Have a Jewelry Advisor review your diamond choices.

Frequently Asked Questions

Are lab grown diamonds really a diamond?

The short answer: yes.

The chemical composition and crystal structure of lab-grown diamonds is identical to their natural counterparts. They can only be identified as a lab-grown diamond by state of the art machines that measure their unique fluorescence. Lab-grown diamonds are derived from a natural diamond seed which is then exposed to heat and pressure simulating the geologic conditions that creates natural diamonds. 

Lab-grown diamonds are significantly less expensive than natural stones and Katura 1999 relishes the design options now readily available to their clients through larger and fancy colored diamonds which have been historically rarified to only the upper echelons of society.

Lab-grown diamonds are arguably the biggest disruptor the jewelry world has ever experienced.

Are natural diamonds better?

Different diamonds tell different stories and natural diamonds tell an alluring tale… a tale as old as time. Formed deep within the earth in volcanic pipelines called Kimberlites, diamonds are pushed close to the surface where they are commercially mined. These Kimberlites provide the perfect conditions of pressure and heat which transforms carbon into the hardest stone contribute to their rarity. Natural inclusions make each one unique. 

Natural diamonds, being less plentiful than lab-grown diamonds, are more costly for good reason. The mining process is inherently expensive.

How much will it cost?

Katura 1999 offers streamlined services and the best pricing possible because we do not bear the costs of a traditional “brick & mortar” store. Your money is wisely invested in design and your chosen materials.


Cost factors include metal choices (gold or platinum), complexity of design, and the diamonds that best tell your story. Once your diamonds are selected, we can provide you with an estimate for your project.  Engagement rings typically range from $2,000 - $40,000.


Our clients are design driven and value the personal experience of seeing their dreams come to life.

What are diamond reports and do I need one?

Diamond reports are a valuable tool in selecting diamonds. We rely heavily on a narrow scope of reports by the following gemological organizations: GIA, GCAL,

Never buy a di report. Only buy the diamond.

How long does the bespoke design process take?

Faster than you might expect for a one-of-kind piece, made to your precise specifications!

The bespoke design process provides you with the luxury of time... to focus on you, your aspirations, and lifestyle. Bespoke is in our DNA and we ask the right questions to get you to your design goals quickly.

We work efficiently, but don’t cut corners. 


Time is the greatest luxury of all. 

We create memorable jewelry because we invest time in the details. 

Can custom pieces be returned?

Returns are not permitted on custom designs, engraved pieces, or rings that have been sized.