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E-CommerceFeb 10, 2026
10 E-Commerce Best Practices for Jewelry Brands in 2026
From product photography to checkout optimization, here are the strategies top jewelry brands use to convert browsers into buyers online.
The Katura Blog
Insights, strategies, and stories for modern jewelry businesses.
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FeaturedFebruary 14, 2026
The Future of Jewelry Retail: Why All-in-One Platforms Are Winning
The jewelry industry is undergoing a digital transformation. Retailers who embrace integrated platforms that combine e-commerce, CRM, and operations are seeing 3x higher growth rates than those using disconnected tools. Here's why — and how your business can benefit.
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SalesFeb 5, 2026
How to Set Up a CRM Pipeline for Custom Engagement Rings
Engagement ring sales have the longest cycle in jewelry. Here's how to set up a pipeline that nurtures leads from first inquiry to 'I do.'
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MarketingJan 28, 2026
Email Marketing Strategies That Actually Work for Jewelers
Jewelry is emotional. Your email marketing should be too. Learn the campaign types that drive the highest engagement and revenue.
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PhotographyJan 20, 2026
The Complete Guide to Jewelry Photography for Online Stores
Great product photos can make or break an online jewelry store. Here's our complete guide covering lighting, angles, backgrounds, and post-processing.
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GrowthJan 15, 2026
Going International: Multi-Language & Multi-Currency for Jewelers
Ready to sell globally? Learn how to set up your store for international customers with localized content and currency support.
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OperationsJan 8, 2026
Managing Payroll for Small Jewelry Stores: A Practical Guide
From commission structures to holiday pay, here's everything small jewelry store owners need to know about managing payroll efficiently.
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